Duracell, the Bethel, Conn.-based division of Procter & Gamble, this week launches a print and TV campaign for its new "Pre-Charged Rechargeables," aimed at promoting the batteries for their longevity ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...

Ann was an all-star assistant to Tom. The Pump Rules newbie not only did his laundry, but was the mediator between him and Ariana when they lived in the same house together. Ann must have had enough ...

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Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio’s Tom ...